As soon as companies operate across multiple locations, the challenge of maintaining a consistent and professional brand image through effective marketing increases. For more than 10 years, advantago has been a successful solution provider for digital SMEs, acting as one of the leading software providers for local online marketing and digital advertising products. Through the joint digital pact under the SELLWERK brand, Germany’s strongest SME network and SELLWERK Business Solutions – advantago – are now combining their expertise.
To ensure that digital connectivity across multiple sites or departments runs smoothly, simple, intuitive user interfaces and points of contact who are on the same wavelength are essential. By joining forces as a brand and sales partnership, SELLWERK and SELLWERK Business Solutions – advantago can support businesses regardless of their level of digital maturity. The expansion of the portfolio offers bespoke solutions for all possible areas of business, such as recruiting skilled staff, building a strong employer brand, or customer acquisition.
“As a strong network, we repeatedly see the challenges SMEs face in achieving genuine participation in digital business. With the expanded partnership with SELLWERK Business Solutions, we are building a bridge to overcome the barriers of individual locations and provide a tailor-made solution,” emphasises Michael Oschmann, Managing Director of SELLWERK GmbH & Co. KG.
Nothing will change for existing customers, as the partnership between advantago and SELLWERK – which has been in place for years – is being continuously developed. Together, they are forging a strong, shared mission both internally and externally in the form of the #Mittelstand Digital Pact.
With SELLWERK’s proven brand promise, sole traders, SMEs and corporate groups can now benefit from agency services ranging from structured to bespoke solutions, offering comprehensive support at every stage of digitalisation.
SELLWERK Business Solutions – advantago offers a complementary package specifically tailored to the needs of organisations with multiple locations – regardless of their level of digital expertise. This enables large retail groups comprising many small retailers to benefit from advantago’s white-label platform, using it to manage all locations centrally and boost the visibility of individual retailers.
Joachim Helfer, Managing Director of advantago GmbH & Co.KG, also sees the expanded partnership as a major opportunity for SMEs: “We operate in the agency sector and belong to the same corporate family, so a certain level of trust is simply essential. With the SELLWERK Business Solutions – advantago brand, we can pool our resources and offer tailor-made solutions for maximum customisation. Every sector of the economy, every local authority or publicly funded organisation, and every trade association will benefit from our partnership – both in Germany and internationally,” he explains.
In addition to the many digital experts at advantago, who bring extensive consulting and implementation experience from numerous successful (large-scale) client projects, SELLWERK’s sales managers are able to provide comprehensive advice to local businesses throughout Germany. The mission is clear: small and medium-sized enterprises, as well as public and private organisations, should be successfully integrated into the digital economy and their position in employer rankings strengthened.
Source: Postmaster Magazin
