In today’s digital age, online presence is particularly important for businesses, especially local ones. This is where Google comes in – more specifically, Google Posts. Google Posts are short, informative posts in the form of graphics or photos that you can publish directly via your Google Business Profile. They can also include titles, descriptions and call-to-action buttons.
The purpose of Google Posts is to share important information, announcements, offers, news and event details with your target audience. The posts appear in search results and on Google Maps, making them an excellent way to spread your messages to customers in your area. They are an important content marketing channel and therefore an indispensable part of any business’s communication strategy. The length of time a Google Post is visible varies depending on the type of post. After six months, posts are archived, but they are still included in the ‘New’ / “News” / ‘Posts’ tab. If you want to increase organic traffic to your website, which in turn increases your ranking on the search engine results page, you should definitely consider posting on Google.
What are the benefits of Google Posts for your business?
- Direct communication with customers in your area and in your environment
Google Posts allow you to connect directly with customers in your geographical area. This means you can send your messages specifically to people who are in the immediate vicinity of your shop or service area.
- Immediate sharing of important information
If you have the latest information about your business, whether it’s a new product, a discount promotion or an upcoming event, you can share it immediately via Google Posts. This ensures that your customers are always up to date.
- Information about discounts, promotions, events and offers
Google posts are ideal for highlighting special offers, discounts and promotions. Images or videos with a clear description are an effective way to grab your customers’ attention.
- Action buttons
You can add call-to-action buttons to your Google posts, making it easier for customers to directly access your offers or information.
- Notification of special closing times
You can inform your customers about planned holiday periods or special business closures.
There are different types of Google posts
Post / News
You can add a text of up to 1,500 characters, along with a call-to-action button that links to the relevant website. This option is ideal for showcasing products and sharing key details such as prices, availability, and product images. You can also use it to post updates, for example about company changes, ensuring customers stay informed.
Events
You can highlight an upcoming event such as an open day, product launch, or trade fair. Share key details like dates, times, locations, and ticket information, and include a call-to-action button that links to a relevant page—such as your website or an external booking portal.
Offers
If you want to highlight special offers, discounts or promotions, this is a great way to attract the attention of potential customers. Here you can add the offer period, a description of the offer, voucher codes, terms and conditions and the relevant link.
Why You Should Use Calls to Action in Your Google Posts
Call-to-action buttons (CTAs) are a key element of Google posts. Each button is linked to a corresponding target URL. By using these calls to action, potential customers are encouraged to take further action (this is known as conversion).
The following call-to-action buttons are available for Google Posts:
- Buy
- Order online
- Reserve
- More information
- Sign up
- Call now
What image/graphic size do I need to consider for Google posts, and how many characters can I use?
Google recommends a resolution of 720×720 pixels for photos and graphics. The file size should be between 10 KB and 5 MB. JPG or PNG are suitable file formats. Make sure to use sharp and well-lit photos so that they look appealing and professional. You can use a maximum of 1500 characters for your text.
Your Google posts will look their best if they meet the following standards:
- Resolution: 720 x 720 pixels
- Size: 10 KB – 5 MB
- File format: JPG or PNG
- Maximum 1500 characters
5 tips for using Google Posts
1. Ensure you update your Google posts regularly.
Provide relevant and up-to-date information that is helpful to your customers. Put yourself in the shoes of potential customers and prospects who are searching for your company or brand, and tailor your posts accordingly.
2. Share clear and concise information
Use appealing headlines that catch the eye and concise, meaningful texts to convey your message. Avoid intrusive sales or advertising messages so as not to deter potential customers.
3. Use visual elements
Use high-quality images or videos in a consistent corporate design. Use high-resolution photos and graphics that authentically represent your brand and your company.
4. Create an editorial plan for your Google posts
With editorial planning, you can create a consistent publishing strategy and ensure the latest post always appears on your Google Business Profile. It also helps you use time and resources efficiently, as content can be prepared and scheduled in advance rather than having to come up with new posts on the spot.
5. Use posts with local relevance
Strengthen your bond with customers in your area and show them that you are active in the community. Google posts with local relevance make it easier and faster for potential customers in your immediate vicinity to find you, thereby increasing your local visibility.
Are you curious?
We'll show you how to increase your local visibility with Google posts.
How do I create a Google post directly on Google?
- Open your Google Business Profile in Google Search.
- Select: ‘Add post’.
- Insert an image and some text.
- Select the appropriate call-to-action and enter a link (if desired).
- Post your contribution online by clicking on ‘Post’ at the bottom right.
How can you edit or delete Google posts on Google?
- Open your Google Business Profile.
- Click on Posts in your profile.
- Click on the three-dot menu next to the post you want to edit or delete.
- Click on ‘Edit’ or “Delete” and confirm with ‘OK’.
If you would like to learn more about Google Posts and how our tool can make your work easier, we are happy to assist you.
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