Just before the pandemic began, Google redesigned its travel platform “Google Travel” at the end of 2019. Here’s why you should keep your hotels, restaurants, and other tourist facilities updated there, even with the current uncertainty around travel.
Google Flights, Google Trips, and Google Hotel Search – Google has merged all these products into one powerful platform. Google Travel is where users explore destinations, plan trips, and book directly. From train or flight tickets to accommodation, rental cars, and attractions, travellers can organise and manage their entire holiday in one place.
Customers can create their dream trip online without the need for a travel agency. They benefit from the data provided publicly by businesses and other users.
How does GOOGLE TRAVEL work?
Anyone using Gmail as their email provider benefits from the integration of Google’s services. How? Reservations and tickets are automatically detected in the Gmail inbox and stored in Google Travel, ensuring booking codes and vouchers are always at hand.
The foundation for this information is the Google Business Profile (formerly Google My Business). But how can you make the most of it? By providing accurate and up-to-date data, your locations can be recognised by Google’s algorithms and displayed to users searching for them.
Why is maintaining a listing important even during uncertain travel times? User behaviour during the pandemic provides the answer. The biggest benefit for travellers is being able to plan their future trips in detail right now.
Dates can be adjusted flexibly, allowing departure times to be chosen later. Many people are currently spending time at home dreaming of their next holiday – and they start their research on Google.
Our experts are happy to advise you on Google Business Profile, local citations, and much more. With our Listing solution, you can manage your digital business presence from a single platform, ensuring you never miss an opportunity to showcase your brand online.
Are you curious?
The advangers are happy to help you.
