To be discovered, you must first be visible!
Reach customers in your region with local visibility
This category is all about local online visibility. Our advangers share their knowledge about local marketing, online directories, location data management and local search strategies. Is the age of artificial intelligence (AI) shaking everything up? Stay up to date with us.
Whether you’re looking for tips on optimising Google business profiles, trends in local marketing or testimonials from customer projects, here you’ll find all the blog articles that show how companies can be found more easily locally.
For everyone who wants to be visible where their customers are searching.
8 min. read
Gemini can now access your Google Business Profile and evaluate impressions, search terms and multiple locations by chat. How to set up the link in five steps, and why the analysis stops short of your competition.
4 min. read
92 per cent of search traffic came via Google. That was in 2024. Today, it’s
down to just 78 per cent. The rest is migrating to AI platforms such as ChatGPT and Gemini.
But do you know what these AI systems are currently saying about your brand?
Scout by advantago reveals exactly that: where you’re being recommended, where you’re not, and what you can do about it.
4 min. read
Many companies invest heavily in digital visibility but forget that being found is not enough. Content has to be usable by everyone. Why SEO and accessibility belong together, and how advantago and Eye-Able bring both together.
4 min. read
High-quality listings make company data visible and usable for AI systems. For greater visibility, improved discoverability and long-term success in the new search landscape, it is a targeted presence in relevant and trustworthy directories that counts, rather than quantity.
6 min. read
Artificial intelligence is radically changing search. In this article, you will learn how your business can remain visible and score locally.
6 min. read
Efficient franchise marketing: With a centralised tool for a consistent image and greater local visibility at all locations.