What really matters on Google & Co.
Understanding ranking factors and using them effectively
If you want to be visible online, you need to know how search engines work. Ranking factors determine whether your website is found or not. From technical performance and content quality to user behaviour – small changes add up to big results.
We show you which factors really count, how you can optimise them in a targeted manner and achieve better rankings in search engines in the long term. Clear, practical and with an eye on your digital growth. For anyone who wants to optimise their website in a targeted manner and be at the forefront of Google & Co.
11 min. read
How companies gain positive reviews: tips, tools and strategies for greater trust, customer satisfaction and success!
6 min. read
What are Google posts? Advangers highlight the advantages for businesses and provide tips on how to make the most of them.
4 min. read
The advangers provide you with an application example, explain the new Google Business Performance API, and give a summary for your company.
5 min. read
In this article, you will learn what changes you should make to your marketing strategy after the update.
3 min. read
How is the new Google performance report structured for your company profile, and what information can you gain from it?
2 min. read
In this blog post, you will learn what Google Travel is and how your business can benefit from it.