Trauringschmiede optimises its digital visibility with advantago
115% more
reviews
Location
expansion
More local
visibility
Process
simplification
Digital challenges during expansion
Trauringschmiede is a rapidly growing network of stores in Germany specialising in wedding and engagement rings. With a clearly structured franchise system and personalised advice, the company combines traditional goldsmithing with modern service and marketing strategies.
As the business expanded to more than 35 locations and prepared to enter Austria, managing branch data digitally became increasingly complex. Different opening hours, inconsistent location details and missing responses to reviews led to a loss of visibility and missed customer interactions.
Objective: Consistent data, improved searchability, success for the franchise system
- Boost the Google visibility of every location.
- Manage reviews centrally and improve response times.
- Efficiently manage special opening hours.
- Support digital expansion as the business scales.
- Increase the number of customers through online channels.
The solution: Local listing with advantago's central location manager
A centralised solution for location marketing was implemented with advantago.
-
Central location manager
for managing all branch data -
Automated synchronisation
across more than 50 platforms (Google, Apple, Facebook, Waze, etc.) -
Immediate updates
of special opening hours and public holidays -
Review management
for efficient responses to reviews -
Reporting dashboard
for evaluating visibility and reach
Results: The number of reviews more than doubled.
Since partnering with advantago, Trauringschmiede has increased its monthly Google review count by more than 115%. From 2023 onwards, growth accelerated significantly, driven by centralised location data management and a structured review strategy.
Consistent maintenance and prompt responses to customer feedback not only boosted engagement but also improved local visibility, becoming a key success factor in the expansion of the franchise network.
Collaboration: Partnership-based & practical
- Clear communication
- Rapid implementation
- Practical tools for day-to-day business.
Learnings: What other companies can take away from this
-
Consistent location data
is the basis for local visibility. -
Local Listing
unleashes its full potential when combined with review management and paid media. -
For multi-location brands,
a centralised and intuitive platform such as that offered by advantago is crucial for scalability and efficiency.
FAQs
Still haven’t found the answer to your question? Contact us for a no-obligation consultation.
Why is review management so important for franchise systems?
Reviews have a significant impact on local visibility and the trust of potential customers. Professional review management ensures a consistent brand perception and enables franchise systems to respond to customer feedback centrally and efficiently.
What can a franchise system do with the location metrics it collects?
Location metrics provide valuable insights into the performance of individual branches. They help to identify strengths and weaknesses, derive targeted optimisation measures and improve the strategic management of the entire network.
How does advantago differ from other providers in terms of listings?
advantago offers listing solutions with a clear industry focus. Instead of advertising with high, often misleading figures, we focus on transparency: our listings are specifically tailored to relevant platforms – both national and international – and take into account the specific requirements of the respective industry. This creates sustainable added value for companies without raising false expectations.
Unlock your potential with our smart solutions:
Put your business in the spotlight – locally and online.
