Privacy policy

1. Data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally. For detailed information on the subject of data protection, please refer to our privacy policy listed below this text.

If you have any questions about how we process your personal data or about data protection in general, please contact our data protection officer. You can reach them at the following email address: datenschutzanfragen@advantago.de.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. Their contact details can be found in the section ‘Information on the responsible body’ in this privacy policy.

How do we collect your data?

Your data is collected when you provide it to us. This may include, for example, data that you enter in a contact form.

Other data is collected automatically or with your consent when you visit the website by our IT systems. This is primarily technical data (e.g. internet browser, operating system or time of page view). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure that the website functions correctly. Other data may be used to analyse your user behaviour. If contracts can be concluded or initiated via the website, the transmitted data will also be processed for contract offers, orders or other order enquiries.

What rights do you have regarding your data?

You have the right to obtain information about the origin, recipient and purpose of your stored personal data at any time and free of charge. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. You also have the right to request the restriction of the processing of your personal data under certain circumstances. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time if you have any further questions on this subject or on the subject of data protection.

Analytics and third-party tools

When you visit this website, your surfing behaviour may be statistically evaluated. This is primarily done using so-called analysis programmes.

Detailed information about these analysis programmes can be found in the following privacy policy.

2. Hosting

We host the content of our website with the following provider:

Hetzner

The provider is Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen (hereinafter referred to as Hetzner).

For details, please refer to Hetzner’s privacy policy:https://www.hetzner.com/de/legal/privacy-policy/.

The use of Hetzner is based on Art. 6 (1) lit. f GDPR. We have a legitimate interest in ensuring that our website is as reliable as possible. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s terminal device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

Order processing

We have concluded a contract for order processing (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that the personal data of our website visitors is only processed in accordance with our instructions and in compliance with the GDPR.

3. General Notes and Legal Disclosures

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g. when communicating by e-mail) can have security gaps. Complete protection of data against access by third parties is not possible.

Details of the responsible entity

The responsible body for data processing on this website is:

advantago GmbH & Co. KG
Pretzfelder Str. 7-11
90425 Nuremberg, Germany

Limited partnership
Headquarters in Nuremberg
HRA 15636

Personally liable partner:
advantago Verwaltungs GmbH
Headquarters in Nuremberg
HRB 26741

Telephone: 0911 – 34 09 85 00
Email: kontakt@advantago.de

The responsible body is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g. names, email addresses, etc.).

Data retention period

Unless a more specific storage period is specified in this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. tax or commercial law retention periods); in the latter case, deletion will take place once these reasons no longer apply.

General information on the legal basis for data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, if special categories of data are processed in accordance with Art. 9(1) GDPR. In the event of express consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Art. 49(1)(a) GDPR. If you have consented to the storage of cookies or access to information on your end device (e.g. via device fingerprinting), data processing is also carried out on the basis of Section 25(1) TDDDG. Consent can be revoked at any time. If your data is necessary for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 (1) lit. b GDPR. Furthermore, we process your data if it is necessary to fulfil a legal obligation on the basis of Art. 6 (1) lit. c GDPR. Data processing may also be carried out on the basis of our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR. The relevant legal basis in each individual case is explained in the following paragraphs of this privacy policy.

Recipients of personal data

As part of our business activities, we work with various external parties. In some cases, this requires the transfer of personal data to these external parties. We only pass on personal data to external parties if this is necessary for the fulfilment of a contract, if we are legally obliged to do so (e.g. passing on data to tax authorities), if we have a legitimate interest in passing on the data in accordance with Art. 6 (1) lit. f GDPR, or if another legal basis permits the transfer of data. When using processors, we only pass on our customers’ personal data on the basis of a valid contract for data processing. In the case of joint processing, a contract for joint processing is concluded.

Withdrawal of your consent to data processing

Many data processing operations are only possible with your express consent. You may revoke any consent you have already given at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to object to data collection in specific cases and to direct marketing (Art. 21 GDPR)

IF DATA PROCESSING IS BASED ON ART. 6(1)(a) OR (f) GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION. E OR F OF THE GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS DATA PROTECTION DECLARATION. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA, UNLESS WE CAN PROVE THAT THERE ARE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFENCE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING, INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) GDPR).

Right of appeal to the competent supervisory authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the alleged violation. The right to lodge a complaint exists without prejudice to other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfilment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if it is technically feasible.

Information, correction and deletion

Within the framework of the applicable legal provisions, you have the right to obtain information free of charge at any time about your stored personal data, its origin and recipients, and the purpose of data processing, and, if applicable, a right to correct or delete this data. You can contact us at any time with any questions you may have on this subject or on the subject of personal data.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time to do so. The right to restriction of processing applies in the following cases:

If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.
If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.
If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
If you have lodged an objection pursuant to Art. 21(1) GDPR, a balance must be struck between your interests and ours. As long as it is not yet clear whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data may – apart from its storage – only be processed with your consent or for the assertion, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or enquiries that you send to us as the site operator. You can recognise an encrypted connection by the fact that the address line of the browser changes from ‘http://’ to ‘https://’ and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Objection to advertising emails

We hereby object to the use of contact details published within the scope of the legal notice obligation for sending unsolicited advertising and information materials. The operators of the website expressly reserve the right to take legal action in the event of unsolicited advertising information being sent, for example via spam emails.

4. Data collection on this website

Cookies

Our websites use so-called ‘cookies’. Cookies are small data packets and do not cause any damage to your device. They are either stored temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or your web browser automatically deletes them.

Cookies can originate from us (first-party cookies) or from third-party companies (third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g. cookies for processing payment services).

Cookies have various functions. Numerous cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping basket function or the display of videos). Other cookies can be used to evaluate user behaviour or for advertising purposes.

Cookies that are necessary for the electronic communication process, for the provision of certain functions you have requested (e.g. for the shopping basket function) or for the optimisation of the website (e.g. cookies for measuring the web audience) (necessary cookies) are stored on the basis of Art. 6 para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimised provision of its services. If consent to the storage of cookies and similar recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG); consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be restricted.

You can find out which cookies and services are used on this website in this privacy policy.

Consent with Borlabs Cookie

Our website uses consent technology from Borlabs Cookie to obtain your consent to store certain cookies in your browser or to use certain technologies and to document this in accordance with data protection regulations. This technology is provided by Borlabs GmbH, Rübenkamp 32, 22305 Hamburg (hereinafter referred to as Borlabs).

When you visit our website, a Borlabs cookie is stored in your browser, which stores the consents you have given or the revocation of these consents. This data is not passed on to the provider of Borlabs Cookie.

The collected data will be stored until you request us to delete it, delete the Borlabs cookie yourself, or the purpose for data storage no longer applies. Mandatory legal retention periods remain unaffected. Details on data processing by Borlabs Cookie can be found at https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/.

Borlabs cookie consent technology is used to obtain the legally required consent for the use of cookies. The legal basis for this is Art. 6(1)(c) GDPR.

Contact form

If you send us enquiries via the contact form, your details from the enquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the enquiry and in case of follow-up questions. We will not pass on this data without your consent.

This data is processed on the basis of Art. 6 (1) (b) GDPR, provided that your enquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of enquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if this has been requested; consent can be revoked at any time.

The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g. after your enquiry has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.

Enquiry by email, telephone or fax

If you contact us by email, telephone or fax, your enquiry, including all resulting personal data (name, enquiry), will be stored and processed by us for the purpose of processing your request. We will not pass on this data without your consent.

The data you send us via contact enquiries will remain with us until you request us to delete it, revoke your consent to its storage or the purpose for data storage no longer applies (e.g. after your enquiry has been processed). Mandatory legal provisions – in particular statutory retention periods – remain unaffected.

Hubspot CRM

We use Hubspot CRM on this website. The provider is Hubspot Inc. 25 Street, Cambridge, MA 02141 USA (hereinafter Hubspot CRM).

Hubspot CRM enables us, among other things, to manage existing and potential customers as well as customer contacts. With the help of Hubspot CRM, we are able to record, sort and analyse customer interactions via email, social media or telephone across various channels. The personal data collected in this way can be evaluated and used for communication with potential customers or for marketing measures (e.g. newsletter mailings). Hubspot CRM also enables us to record and analyse the user behaviour of our contacts on our website.

The use of Hubspot CRM is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in the most efficient possible customer management and communication. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s terminal device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

For details, please refer to Hubspot’s privacy policy: https://legal.hubspot.com/de/privacy-policy.

Data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: https://www.hubspot.de/data-privacy/privacy-shield.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the US that aims to ensure compliance with European data protection standards when data is processed in the US. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5812.

Order processing

5. Analysis tools and advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that helps us integrate tracking or statistics tools and other technologies into our website. Google Tag Manager itself does not create user profiles, store cookies or perform independent analyses. It is used solely to manage and display the tools integrated via it. However, Google Tag Manager does collect your IP address, which may also be transferred to Google’s parent company in the United States.

The use of Google Tag Manager is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and administration of various tools on its website. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s terminal device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States that aims to ensure compliance with European data protection standards when data is processed in the United States. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

Google Analytics

This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited (‘Google’), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables website operators to analyse the behaviour of website visitors. The website operator receives various usage data, such as page views, length of stay, operating systems used and user origin. This data is assigned to the user’s respective end device. It is not assigned to a user ID.

Furthermore, we can use Google Analytics to record your mouse and scroll movements and clicks, among other things. Google Analytics also uses various modelling approaches to supplement the data sets collected and employs machine learning technologies in data analysis.

Google Analytics uses technologies that enable user recognition for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG. Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: https://business.safety.google/adscontrollerterms/sccs/.

IP anonymisation

Google Analytics IP anonymisation is enabled. This means that your IP address will be truncated by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area before being transmitted to the United States. Only in exceptional cases will the full IP address be transmitted to a Google server in the United States and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser Plugin

You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

For more information on how Google Analytics handles user data, please refer to Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Order processing

We have concluded a contract with Google for order processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising programme from Google Ireland Limited (‘Google’), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms in Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on user data available to Google (e.g. location data and interests) (target group targeting). As the website operator, we can evaluate this data quantitatively, for example by analysing which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks.

The use of this service is based on your consent in accordance with Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG. Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://business.safety.google/controllerterms/.

Google Conversion-Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited (‘Google’), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google Conversion Tracking, Google and we can recognise whether the user has performed certain actions. For example, we can evaluate which buttons on our website are clicked how often and which products are viewed or purchased particularly frequently. This information is used to compile conversion statistics. We learn the total number of users who clicked on our ads and what actions they took. We do not receive any information that allows us to personally identify the user. Google itself uses cookies or similar recognition technologies for identification.

The use of this service is based on your consent in accordance with Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG. Consent can be revoked at any time.

For more information about Google Conversion Tracking, please refer to Google’s privacy policy: https://policies.google.com/privacy?hl=de.

Meta Pixel (formerly Facebook Pixel)

This website uses Meta’s visitor action pixel to measure conversions. This service is provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Meta, the data collected is also transferred to the United States and other third countries.

This allows the behaviour of website visitors to be tracked after they have been redirected to the provider’s website by clicking on a Meta advertisement. This allows the effectiveness of Meta advertisements to be evaluated for statistical and market research purposes and future advertising measures to be optimised.

The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Meta, so that a connection to the respective user profile on Facebook or Instagram is possible and Meta can use the data for its own advertising purposes in accordance with the Meta Data Use Policy. (https://de-de.facebook.com/about/privacy/). This enables Meta to place advertisements on Facebook or Instagram pages and other advertising channels. As the website operator, we have no influence over this use of data.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and § 25 (1) TDDDG. Consent can be revoked at any time.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Meta, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). Joint responsibility is limited exclusively to the collection of data and its transfer to Meta. The processing by Meta after the transfer is not part of the joint responsibility. The obligations incumbent upon us jointly have been set out in a joint processing agreement. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Meta tool and for implementing the tool on our website in a manner that complies with data protection laws. Meta is responsible for the data security of Meta products. You can assert your rights as a data subject (e.g. requests for information) regarding the data processed by Facebook or Instagram directly with Meta. If you assert your rights as a data subject with us, we are obliged to forward them to Meta.

Data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

You can find further information on protecting your privacy in Meta’s privacy policy: https://de-de.facebook.com/about/privacy/.

You can also use the remarketing feature ‘Custom Audiences’ in the ad settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.

If you do not have a Facebook or Instagram account, you can disable Meta’s usage-based advertising on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.

LinkedIn Insight Tag

This website uses LinkedIn’s Insight Tag. This service is provided by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Data processing by LinkedIn Insight Tag

With the help of LinkedIn Insight Tags, we receive information about visitors to our website. If a website visitor is registered with LinkedIn, we can analyse key professional data (e.g. career level, company size, country, location, industry and job title) of our website visitors and thus better tailor our site to the respective target groups. Furthermore, with the help of LinkedIn Insight Tags, we can measure whether visitors to our websites make a purchase or take other action (conversion measurement). Conversion measurement can also be carried out across devices (e.g. from PC to tablet). LinkedIn Insight Tag also offers a retargeting function that allows us to display targeted advertising to visitors to our website outside the website, whereby, according to LinkedIn, the advertising recipient is not identified.

LinkedIn itself also collects log files (URL, referrer URL, IP address, device and browser properties, and time of access). IP addresses are truncated or (if used to reach LinkedIn members across devices) hashed (pseudonymised). The direct identifiers of LinkedIn members are deleted by LinkedIn after seven days. The remaining pseudonymised data is then deleted within 180 days.

As the website operator, we cannot assign the data collected by LinkedIn to specific individuals. LinkedIn will store the personal data collected from website visitors on its servers in the USA and use it for its own advertising purposes. For details, please refer to LinkedIn’s privacy policy at https://www.linkedin.com/legal/privacy-policy#choices-oblig.

Legal basis

If consent has been obtained, the use of the above-mentioned service is based exclusively on Art. 6 (1) lit. a GDPR and § 25 TDDDG. Consent can be revoked at any time. If consent has not been obtained, the use of this service is based on Art. 6 (1) lit. f GDPR; the website operator has a legitimate interest in effective advertising measures, including social media.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:

https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.

Objection to the use of LinkedIn Insight Tag

Object to LinkedIn’s analysis of usage behaviour and targeted advertising at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Furthermore, LinkedIn members can control the use of their personal data for advertising purposes in their account settings. To prevent LinkedIn from linking data collected on our website to your LinkedIn account, you must log out of your LinkedIn account before visiting our website.

Order processing

Lead forms on social networks

We use lead forms on social networks to offer interested parties an easy way to contact us and arrange a consultation. When you submit such a form, the data you provide (e.g., name, company name, email address, telephone number, and details of your request) is transmitted to us by the respective platform. The data is processed in order to respond to your inquiry, arrange an initial consultation, and, if desired, take further steps to initiate a collaboration. If no further collaboration takes place, we will delete your data after 3 months at the latest. The legal basis for the processing is Art. 6 (1) (b) GDPR.

6. Newsletter

Newsletter data

If you would like to subscribe to the newsletter offered on the website, we require your email address and information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter. Further data will not be collected or will only be collected on a voluntary basis. We use newsletter service providers, which are described below, to process the newsletter.

Brevo

This website uses Brevo to send newsletters. The provider is Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin, Germany.

Brevo is a service that can be used to organise and analyse the sending of newsletters, among other things. The data you enter for the purpose of receiving the newsletter is stored on the servers of Sendinblue GmbH in Germany.

Data analysis by Brevo

With the help of Brevo, we are able to analyse our newsletter campaigns. For example, we can see whether a newsletter message has been opened and which links have been clicked on. This allows us to determine which links have been clicked on particularly often.

We can also see whether certain predefined actions have been carried out after opening/clicking (conversion rate). For example, we can see whether you made a purchase after clicking on the newsletter.

Brevo also allows us to divide newsletter recipients into different categories (‘clusters’). Newsletter recipients can be divided according to age, gender or place of residence, for example. This allows us to better tailor the newsletter to the respective target groups.

If you do not want Brevo to analyse your data, you must unsubscribe from the newsletter. We provide a link for this purpose in every newsletter message.

For detailed information on Brevo’s functions, please refer to the following link: https://www.brevo.com/de/newsletter-software/.

Legal basis

Data processing is based on your consent (Art. 6(1)(a) GDPR). You may revoke this consent at any time. The legality of data processing operations that have already taken place remains unaffected by the revocation.

Storage period

The data you provide us with for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe. Data stored by us for other purposes remains unaffected by this.

After you unsubscribe from the newsletter distribution list, your email address may be stored by us or the newsletter service provider in a blacklist if this is necessary to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interests and our interests in complying with the legal requirements for sending newsletters (legitimate interest within the meaning of Art. 6 (1) (f) GDPR). There is no time limit for storage in the blacklist. You can object to the storage if your interests outweigh our legitimate interest.

For more details, please refer to Brevo’s privacy policy at: https://www.brevo.com/de/datenschutz-uebersicht/ and https://www.brevo.com/de/legal/privacypolicy/.

Storage period

7. Plugins and Tools

YouTube

This website embeds videos from the YouTube website. The website is operated by Google Ireland Limited (‘Google’), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of our web pages that has YouTube embedded, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited.

YouTube may also store various cookies on your device or use similar technologies for recognition purposes (e.g. device fingerprinting). This allows YouTube to obtain information about visitors to this website. This information is used, among other things, to collect video statistics, improve user-friendliness and prevent fraud attempts. Furthermore, the collected data is processed in the Google advertising network.

If you are logged into your YouTube account, you enable YouTube to assign your surfing behaviour directly to your personal profile. You can prevent this by logging out of your YouTube account.

The use of YouTube is in the interest of an appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s terminal device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

Further information on the handling of user data can be found in YouTube’s privacy policy at: https://policies.google.com/privacy?hl=de.

Vimeo

This website uses plugins from the video portal Vimeo. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.

When you visit one of our pages equipped with a Vimeo video, a connection to the Vimeo servers is established. The Vimeo server is informed which of our pages you have visited. Vimeo also obtains your IP address. This also applies if you are not logged in to Vimeo or do not have an account with Vimeo. The information collected by Vimeo is transmitted to the Vimeo server in the USA.

If you are logged into your Vimeo account, you enable Vimeo to assign your surfing behaviour directly to your personal profile. You can prevent this by logging out of your Vimeo account.

Vimeo uses cookies or similar recognition technologies (e.g. device fingerprinting) to recognise website visitors.

The use of Vimeo is in the interest of an appealing presentation of our online offerings. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s terminal device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

Data transfer to the United States is based on the standard contractual clauses of the European Commission and, according to Vimeo, on ‘legitimate business interests’. Details can be found here: https://vimeo.com/privacy.

Further information on the handling of user data can be found in Vimeo’s privacy policy at: https://vimeo.com/privacy.

Google Fonts (local hosting)

This site uses Google Fonts, which are provided by Google, to ensure consistent font display. The Google Fonts are installed locally. There is no connection to Google servers.

Further information about Google Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://policies.google.com/privacy?hl=de.

Google Maps

This site uses the Google Maps map service. The provider is Google Ireland Limited (‘Google’), Gordon House, Barrow Street, Dublin 4, Ireland. This service allows us to embed map material on our website.

To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer. If Google Maps is activated, Google may use Google Fonts for the purpose of uniform font display. When you call up Google Maps, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.

Google Maps is used in the interest of an appealing presentation of our online offerings and to make it easy to find the locations we have indicated on the website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s terminal device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.

For more information on how user data is handled, please refer to Google’s privacy policy: https://policies.google.com/privacy?hl=de.

SolidWP

We have integrated SolidWP into this website. The provider is iThemes Media LLC, 1720 South Kelly Avenue Edmond, OK 73013, USA (hereinafter referred to as ‘SolidWP’).

SolidWP serves to protect our website from unwanted access or malicious cyber attacks. For this purpose, SolidWP collects, among other things, your IP address, the time and source of login attempts, and log data (e.g. the browser used). SolidWP is installed locally on our servers.

The use of SolidWP is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in protecting its website as effectively as possible against cyber attacks. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s terminal device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

SalesViewer

We have integrated SalesViewer into this website. The provider is SalesViewer / SalesViewer GmbH, Hueststr. 30, 44787 Bochum (hereinafter referred to as ‘SalesViewer’).

SalesViewer enables us to record visits to our website by employees of other companies. For this purpose, the IP address of the website visitor is compared with the company IP addresses stored in the SalesViewer company database. If this is the IP address of a company, this visit and user behaviour are recorded. IP addresses that are not present in the SalesViewer database are immediately deleted, so that website visits by private individuals are ignored by SalesViewer.

SalesViewer offers an opt-out procedure to improve data protection. Further details can be found at the following link provided by the provider: https://www.salesviewer.com/de/opt-out/.

The use of SalesViewer is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in recording company visits to our website and their user behaviour. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s terminal device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

Further details can be found in the provider’s privacy policy at https://www.salesviewer.com/de/plattform/datenschutz/.

Order processing

8. Audio and video conferences

Data processing

We use online conference tools, among other things, to communicate with our customers. The specific tools we use are listed below. If you communicate with us via video or audio conference over the Internet, your personal data will be collected and processed by us and the provider of the respective conference tool.

The conference tools collect all data that you provide/use to use the tools (e-mail address and/or your telephone number). Furthermore, the conference tools process the duration of the conference, the start and end (time) of participation in the conference, the number of participants and other ‘context information’ related to the communication process (metadata).

In addition, the tool provider processes all technical data required to handle online communication. This includes, in particular, IP addresses, MAC addresses, device IDs, device type, operating system type and version, client version, camera type, microphone or speaker, and the type of connection.

If content is exchanged, uploaded or otherwise made available within the tool, it is also stored on the tool provider’s servers. Such content includes, in particular, cloud recordings, chat/instant messages, voicemails, uploaded photos and videos, files, whiteboards and other information shared while using the service.

Please note that we do not have full control over the data processing operations of the tools used. Our options are largely determined by the corporate policy of the respective provider. For further information on data processing by the conference tools, please refer to the privacy policies of the respective tools, which we have listed below this text.

Purpose and legal basis

The conference tools are used to communicate with prospective or existing contractual partners or to offer certain services to our customers (Art. 6(1)(b) GDPR). Furthermore, the use of the tools serves to generally simplify and accelerate communication with us or our company (legitimate interest within the meaning of Art. 6(1)(f) GDPR). If consent has been requested, the use of the relevant tools is based on this consent; consent can be revoked at any time with effect for the future.

Storage period

The data collected directly by us via the video and conference tools will be deleted from our systems as soon as you request us to do so, revoke your consent to storage, or the purpose for data storage no longer applies. Stored cookies remain on your device until you delete them. Mandatory legal retention periods remain unaffected.

We have no influence on the storage period of your data stored by the operators of the conference tools for their own purposes. For details, please contact the operators of the conference tools directly.

Conference tools used

We use the following conference tools:

Microsoft Teams

We use Microsoft Teams. The provider is Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland. Details on data processing can be found in the Microsoft Teams privacy policy: https://privacy.microsoft.com/de-de/privacystatement.

Order processing

We have concluded a data processing agreement (DPA) for the use of the service mentioned above. This legally required agreement ensures that the provider processes the personal data of our website visitors solely in accordance with our instructions and in compliance with the GDPR.

9. Own services

Handling applicant data

We offer you the opportunity to apply for a position with us (e.g. by email, post or via our online application form). Below, we provide information about the scope, purpose and use of your personal data collected during the application process. We assure you that the collection, processing and use of your data will be carried out in accordance with applicable data protection law and all other legal provisions, and that your data will be treated as strictly confidential.

Scope and purpose of data collection

When you send us an application, we process your associated personal data (e.g. contact and communication data, application documents, notes taken during interviews, etc.) to the extent necessary to decide whether to establish an employment relationship. The legal basis for this is Section 26 of the German Federal Data Protection Act (BDSG) (initiation of an employment relationship), Article 6(1)(b) of the GDPR (general contract initiation) and – if you have given your consent – Article 6(1)(a) of the GDPR. Consent can be revoked at any time. Your personal data will only be passed on within our company to persons involved in processing your application.

If your application is successful, the data you have submitted will be stored in our data processing systems on the basis of Section 26 BDSG and Article 6(1)(b) GDPR for the purpose of implementing the employment relationship.

Data retention period

If we are unable to offer you a position, you decline a job offer or withdraw your application, we reserve the right to store the data you have provided on the basis of our legitimate interests (Art. 6(1)(f) GDPR) for up to 6 months from the end of the application process (rejection or withdrawal of the application). The data will then be deleted and the physical application documents destroyed. The storage serves in particular for evidence purposes in the event of a legal dispute. If it is apparent that the data will be required after the expiry of the 6-month period (e.g. due to an impending or pending legal dispute), deletion will only take place when the purpose for further storage no longer applies.

Longer storage may also take place if you have given your consent (Art. 6(1)(a) GDPR) or if statutory retention obligations prevent deletion.

Inclusion in the applicant pool

If we do not offer you a position, we may add you to our applicant pool. If you are added to the pool, all documents and information from your application will be transferred to the applicant pool so that we can contact you if a suitable vacancy arises.

Inclusion in the applicant pool is based solely on your express consent (Art. 6(1)(a) GDPR). Consent is voluntary and is not related to the current application process. The data subject may revoke their consent at any time. In this case, the data will be irrevocably deleted from the applicant pool, provided there are no legal reasons for retention.

The data from the applicant pool will be irrevocably deleted no later than two years after consent has been given.