Marketing for industrial and service businesses
Ensure you have a professional online presence that highlights your capabilities: precision is crucial in industry and skilled trades – including in the digital world. With smart location management, targeted recruiting and brand-compliant communication, you can build trust, attract skilled workers and raise the profile of your locations.
- Target and recruit skilled workers
- Visibility and trust through professional profiles
- Digital control of your locations and brand communication
Your building blocks for successful trade and industrial marketing
Targeted recruiting with digital campaigns
Reach out to skilled workers where they are online. With locally targeted adverts, you can find the people who are right for your business.
Branch finder – the digital guide for customers and applicants
With advantago’s powerful branch finder, interested parties can quickly find the right company. Integrated into your website, filterable by service, region or availability.
Local Online Marketing – for Workshop and Workplace
Whether it’s new orders or seasonal offers, locally targeted campaigns allow you to reach your target groups on Google, social media and other platforms in a targeted manner – led by data, budget-efficient and measurable.
Performance dashboard – all locations, all figures, at a glance
Keep track of your digital visibility with a dashboard that displays ratings, click numbers and reach for specific locations. Ideal for chain stores, craft groups and industrial companies with multiple locations.
Centralised data management for clear visibility
Maintain all location and service data in one central location and automatically synchronise it with Google, map apps and industry portals. This allows you to stay up to date everywhere without having to double your effort.
Digitalisation meets craftsmanship
Together, we will build your digital foundation – visible, strong and future-proof.
Tips for local marketing in industry and trade
This will make you visible online and ensure that your target group remembers you for a long time to come.
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Targeted use of digital advertising
advantago enables digital advertising campaigns to be targeted regionally – for example, via addressable TV, online video, audio or display advertising. This allows craft and industrial businesses to reach their target groups exactly where they are online. -
Utilise local networks and collaborations
Proximity builds trust. That's why it is worthwhile collaborating with local associations, schools, or events. Such partnerships not only strengthen your image but also ensure greater visibility in the region. In the skilled trades in particular, personal recommendations are often the key to success. -
Share authentic content on social media
People are interested in people – and that also applies to marketing. Authentic insights into everyday working life, team introductions or before-and-after projects are particularly well received. advantago helps you publish and manage content efficiently across multiple channels and locations. -
Making success measurable
To advertise successfully, you need to know what works. With advantago's central dashboard, you can evaluate all your measures – from click rates and ratings to conversions. This allows you to continuously optimise your campaigns and target your budget effectively.
Powerful solutions for industry and trade
- Customised marketing modules for companies seeking to strengthen their digital presence and attract new skilled workers
- Personal support with efficient tools for visibility, trust and cross-location brand management
- Optimised for the requirements of workshops, production facilities and chain organisations
FAQs
Still haven’t found the answer to your question? Contact us for a no-obligation consultation.
How can the tool be integrated into existing processes in workshops or production facilities?
The tool integrates directly into everyday work via central data maintenance, simple user interfaces and optional interfaces to existing systems. It supports existing processes without disrupting them and does not require in-depth IT knowledge.
Is the system also suitable for companies without their own marketing department?
Yes, the system is specifically designed so that even smaller businesses without their own marketing department can benefit from it. The user interface is intuitive, many processes are automated, and there are templates and support available to help you get started.
What advantages does the marketing management tool offer businesses with multiple locations or branches?
The tool enables centralised control of all marketing activities across all locations. Location data, campaigns and evaluations can be managed uniformly, while individual characteristics of each branch can be taken into account.
Unlock your potential with our smart solutions:
Put your business in the spotlight – locally and online.