Addressable TV advertising – your smart TV campaign
Addressable TV combines the reach of traditional television advertising with the precision of digital delivery. With advantago, you can target households in your target group based on region, interests, and consumer behavior. Start your TV campaign now and enjoy a modern advertising experience with maximum impact.
- Targeted delivery to households
- Simple and flexible campaigns
- Precise and measurable results
How you can maximise your advertising impact with addressable TV
Targeted use of addressable TV advertising offers you the following added value:
- Your advertising is placed exclusively in the program environment of well-known channels.
- Get maximum attention from your target group when they change channels.
- With targeted digital playouts, TV advertising is also possible without classic TV commercials.
Advertise with ease on TV
This is what makes this new and modern form of TV advertising so special:
- Addressable TV does not require elaborately produced and costly commercials.
- Your campaign is not hidden somewhere in the commercial break, but appears as a 10-second, attention-grabbing insert in the current TV program.
- These so-called switch-ins overlay the TV image and do not interrupt viewers while they are watching the content.
Targeting options for precise TV advertising
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GEO-Targeting
GEO targeting assigns IP addresses to their geographical origin. This means that television advertising can now be targeted at regions, states, cities, or even postcodes for the first time. -
Audience Targeting
Selection of the target group based on demographic characteristics such as age, gender, family status, or net household income. -
Lifestyle-Targeting
Your target group can also be classified according to personal interests, including pets, healthy eating, or technology, for example. -
Frequency Capping
This function can be used to determine the frequency of adverts displayed to the same user.
Ready for addressable TV advertising with maximum impact?
Take advantage of digital TV broadcasting and reach your target audience with pinpoint accuracy—regionally, attention-grabbing, and without major production costs.
How does addressable TV work?
Nearly 90% of households in the UK have internet-enabled television sets, making addressable TV a useful addition to any media plan. Transport your advertising messages to linear television and reach your target groups beyond your online marketing measures.
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Digital to linear television
Transfer your advertising messages to linear television and reach your target groups in addition to your online marketing measures. With an addressable TV campaign, your advertisement will be broadcast on multiple channels. -
Regional to the major broadcasters
You can target addressable TV by region or even by postcode. This makes this TV advertising format ideal for regional retailer campaigns and brands with geographically limited catchment areas. Always ensure that the campaign size is appropriate for the geographical area in question. -
Eye-catching & without much effort
With advantago, it is possible to book addressable TV as a banner without the need for spot production. The so-called ‘SwitchIn XXL’ is displayed immediately after the switchover process for 10 seconds without an advertising break in the current programme. This ensures a high level of attention. -
Targeting across all channels
To avoid wastage, you can use addressable TV in a targeted manner with the help of demographic data, channel bookings and interest targeting. As these are digital broadcasts, you have the option of reaching these target groups via an ad server.
FAQ
Still haven’t found the answer to your question? Contact us for a no-obligation consultation.
What is addressable television?
Addressable TV refers to the ability to broadcast digital advertising selectively, i.e. nationwide, regionally or to specific target groups, on TV sets connected to the internet via the HbbTV technology standard in linear television programmes. This TV advertising format is therefore ideal for regional retailer campaigns and brands with geographically limited catchment areas. Addressable TV combines the reach of the mass medium of television with the targeted controllability of the online world via an ad server.
How does addressable TV bring my brand to the screen?
The HbbTV standard (Hybrid Broadcast Broadband TV) enables advertising messages to be targeted precisely. HbbTV thus combines the wide reach of linear television with the targeted delivery of the digital world. This allows viewers to receive information about the current programme, the TV schedule, the latest news from around the world or digital advertisements, for example. HbbTV works with all common transmission types, whether satellite, cable or DVB-T.
On which television channels will my digital advertisement be placed?
Your advertisement will be played on large, high-reach channels as part of Addressable TV – including RTL, ProSieben, VOX and many other channels belonging to the ProSiebenSat.1 and RTL media groups. The exact channel selection depends on your target group, the format you have booked and your campaign strategy.
Unlock your potential with our smart solutions:
Put your business in the spotlight – locally and online.
