Digital Out of Home (DOOH) for effective digital outdoor advertising
Reach your target audience exactly where they are: with eye-catching DOOH advertising on digital screens. Whether in shopping centres, gyms or on public transport, advantago allows you to manage your campaigns flexibly, based on data and in real time.
- Target group-specific approach based on location and time of day
- Digital advertising spaces in high-traffic locations
- No barriers due to ad blockers or online behaviour
Why you should rely on digital outdoor advertising as an advertising channel
DOOH brings your message to life – visible, dynamic and relevant:
- Digital screens make traditional outdoor advertising interactive and flexible.
- Target groups are addressed directly and contextually in their everyday lives.
- Content can be quickly adapted – depending on location, time or weather.
Dynamic and precise – what makes digital outdoor advertising so effective
Digital outdoor advertising not only provides reach, but also genuine relevance:
- Targeted delivery based on location, demographics and situation
- Content can be adapted or replaced at any time
- Attention-grabbing moving formats such as videos and animations
- Independent of digital ad blockers or online activity
What our DOOH solution offers you
Takeover of campaign management
We manage all your DOOH formats centrally: from planning to real-time playback on nationwide screens.
Flexible Content-Management
Content can be flexibly adapted at any time – whether time-controlled, location-based or weather-dependent.
Location diversity with impact
Utilise digital advertising spaces in high-traffic locations such as shopping centres, hotels, universities, or on taxi roofs.
Measurable playback & performance transparency
We track your reach, frequency and visual contacts for you via data protection-compliant reporting – in real time.
Are you ready to become visible in real life?
Take your brand where people are looking.
Tips for a successful DOOH campaign
Digital Out of Home is not a static poster – it is a flexible channel for dynamic campaign marketing. Here’s how to get the most out of it.
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Targeted planning
Define your target group by location, time of day, weather conditions or frequency – DOOH makes it possible. -
Visually striking design
Use powerful images, short texts and animated elements that also work in motion. We are happy to assist you with the design if required. -
Location based measurables
Address your target group where they are – for example, at the station in the morning or at the gym in the evening. -
Flexible timing
Respond to the course of the day or current events – DOOH allows you to make spontaneous adjustments in real time.
FAQs
Still haven’t found the answer to your question? Contact us for a no-obligation consultation.
What formats and screen types can I use with DOOH?
DOOH encompasses a wide range of formats – from LED walls in airports to screens in co-working spaces, gyms, petrol stations and even on taxi roofs. We provide you with individual advice on which spaces are best suited to your campaign and target group.
Is DOOH also suitable for smaller, regional campaigns?
Yes. You can target advertising to specific cities, neighbourhoods or even times of day. DOOH is highly local and scalable – ideal for retailers, event organisers or regional campaigns.
What do I need to launch a DOOH campaign?
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How does DOOH differ from traditional outdoor advertising?
DOOH is dynamic, digital and precisely controllable. Unlike static posters, you can customise content, differentiate between target groups and measure results in real time – including weather, time and location targeting.
Unlock your potential with our smart solutions:
Put your business in the spotlight – locally and online.
