Native advertising – unobtrusive and effective
Native ads are display advertisements that blend seamlessly into editorial content, matching both the visual and stylistic characteristics of their surroundings. This allows you to reach your target audience subtly, without banner blindness, while achieving strong performance.
- High acceptance thanks to unobtrusive design
- Precise targeting by geography, demographics and interests
- More reach, more traffic with less disruption
Why does native advertising increase your reach?
Native ads do not act as disruptive advertising, but rather as relevant content in thematically appropriate environments. This makes them more likely to reach users and less likely to be blocked by ad blockers:
- Higher attention through editorial integration
- Only visible to interested target groups
- Acceptance instead of advertising – ideal for brand safety
Versatile targeting options for maximum relevance
With native ads, you can target your campaign with pinpoint accuracy:
- Geo-targeting: Regional display by postcode, city or country
- Demographics: Age, gender, life situation
- Interests & lifestyle: Topics such as pets, sports, 50+
- Time & environment: At the right time in the right editorial environment
What you can achieve with native ads
Strategic consulting & goal definition
We analyse your target audience, marketing objectives and message – and use this information to develop a tailor-made native advertising strategy for maximum impact.
Selecting the appropriate publisher network
We bring your content to where it has an impact: on high-quality, thematically relevant websites with a wide reach and relevant readership.
CPM or CPC on desktop and mobile
Choose between paid reach (CPM) or performance-based click prices (CPC) – flexible for use on mobile devices and desktops.
GDPR-compliant reporting & performance visibility
Keep track of everything: we provide you with transparent, data protection-compliant reports on reach, clicks and interactions – clear, understandable and accessible at any time.
Are you ready for advertising that doesn't feel like advertising?
Let’s work together to develop native ads that blend in seamlessly and have a measurable impact.
Tips for successful native advertising
How to get the most out of your native ads
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Integrate your native ads in a thematically consistent manner
Native ads should appear like editorial content. Design them so that they fit in appropriately. -
Use reach wisely
Since ad blockers rarely work, native ads give you high visibility even in high-quality environments. -
Focus on efficiency
Text and images are sufficient – no elaborate video or display formats are necessary. -
Take advantage of pricing flexibility
Choose between CPC or CPM – the KPIs: clicks and impressions ensure sustainable campaign planning.
FAQs
Still haven’t found the answer to your question? Contact us for a no-obligation consultation.
What distinguishes native ads from traditional display ads?
Unlike traditional banners, native ads blend seamlessly into the editorial environment in terms of both appearance and content. They look like content, are not perceived as disruptive, and therefore attract a high level of attention and acceptance.
Do native ads also work in the B2B sector?
Yes – particularly well, in fact. In B2B marketing, native ads offer the opportunity to place products or services that require explanation in a subtle and informative way. This creates more trust and qualified leads.
How quickly can I launch a native advertising campaign?
You can usually go live within a few days. Once you have defined your goals and approved your advertising materials, we will select the publishers and implement the campaign efficiently.
Can I adjust my campaign while it is running?
Yes. You can adjust budgets, target groups, content or targeting parameters at any time. This allows you to respond specifically to performance data for maximum impact.
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