Online Video Advertising
Reach your target audience with eye-catching online video advertising – precise, local and visible on all devices. With advantago, you can manage your video campaigns efficiently, in compliance with data protection regulations and perfectly tailored to regional or national target groups.
- Targeted delivery across all devices
- Flexible control by region, target group and time of day
- GDPR-compliant implementation and transparent performance
What is online video advertising?
Online video advertising is an effective form of digital marketing that involves playing short promotional videos to specific audiences. Videos generate a high level of attention and convey your advertising message in an entertaining and informative way.
- Targeted playback based on location, interests or user behaviour
- High visibility on smartphones, tablets, laptops and smart TVs Ideal for brand awareness, reach building and customer loyalty
- Individual environments on top websites
Why is online video advertising so effective?
Video ads combine visual power with targeted messaging. This makes them ideal for emotionally charged messages and achieving measurable results.
- Maximum attention through moving images and better recall among the target group
- Precise targeting by location, interests and behaviour
- Cross-platform reach
How video ads can be used to their full potential in digital marketing
Reach Audiences with Video
Media usage behaviour is not only changing among young target groups. Every major portal, as well as topic-specific websites, use high-quality video content. This is more in demand than ever and enables high-quality marketing.
Video advertising works
Moving image advertising enjoys greater acceptance than many other advertising formats. Combined with a wide range of targeting options, video spots placed in streams achieve high visibility and convey the advertising message with a strong emotional charge.
Video Performance Metrics
The ability to measure how many users have viewed an advert in its entirety and the click-through rate are important KPIs. A benchmark of at least 70 per cent indicates that your advert has high visibility.
Entertaining and emotive
Moving images combined with sound have a greater emotional impact on people than images or text alone. Video marketing offers an opportunity to leverage this advantage and create memorable experiences through funny, charming or authentic storytelling that far exceed those created by advertising posters or flyers.
Are you ready to turn your brand into an experience?
Video ads let you tell stories that stick in people’s minds.
How your video campaign works with advantago
With advantago, you can convey your message professionally and efficiently to your target audience. From the initial concept to the final reporting, we support you with expertise, clear processes and measurable results.
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Objective and strategy development
Together, we define what you want to achieve with your video ad campaign – whether it's reach, brand awareness or performance. To do this, we analyse your target group and select the appropriate advertising format. -
Technical implementation and targeting
advantago handles the entire process: from spot integration and platform selection to precise delivery – based on geography, demographics or interests. -
Playback and monitoring
Your video will be played on relevant portals and devices – visible, eye-catching and compliant with data protection regulations. You can keep track of the runtime, visibility and performance at all times. -
Reporting and optimisation
You receive transparent reports with all important KPIs – including reach, click-through rate and interactions. This allows you to analyse your campaign in detail and optimise it as needed.
FAQs
Still haven’t found the answer to your question? Contact us for a no-obligation consultation.
What is the ideal length for an online advert?
The optimal length is between 15 and 30 seconds – short enough to hold attention and long enough to convey your message clearly and emotionally. For more complex topics, longer formats are also suitable, depending on the platform and target audience.
On which platforms are the video adverts played?
We work with a broad network of high-reach websites, streaming platforms and video portals.
What formats are possible for online video adverts?
Whether pre-roll, mid-roll, or outstream, the choice is yours. We can advise on the format that best fits your audience, platform, and message. Social video ads can also be delivered through us.
How soon can my video campaign start?
As a rule, you can get started within a few working days – depending on the format you choose, your target definition and any advertising materials you may already have. Our team ensures smooth implementation and speedy approval processes.
Unlock your potential with our smart solutions:
Put your business in the spotlight – locally and online.
