Social media advertising for your business
Reach your target groups where they are active every day – on Instagram, Facebook, TikTok, LinkedIn and more. We design eye-catching social ad strategies tailored to your industry, your audience and your growth goals.
- Cross-platform campaigns on Meta, TikTok & LinkedIn
- Targeted advertising based on interests and demographics
- Creative eye-catchers for maximum attention
Which social advertising platform is right for your business?
An overview of the most important platforms
Meta Ads
Diverse, visual and far-reaching
- Target audience: Broad demographic groups – ideal for B2C, e-commerce and brands with a visual focus
- Content: Image and video ads in feeds, stories or as reels
- Typical goals: Increase brand awareness, boost website traffic, sell products
TikTok Ads
Creative, fast and viral thinking
- Target group: Young, creative and trend-conscious users - particularly strong among Gen Z
- Content: Short videos with high entertainment value
- Typical goals: Generate attention, achieve viral reach, build community
LinkedIn Ads
Professional, precise and B2B-focused
- Target group: Specialists and managers, decision-makers, B2B – ideal for lead generation and recruiting
- Content: Professional content with a focus on added value and expertise
- Typical goals: Generate leads, target skilled workers, position expertise
What our social ads service offers you
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Strategy & Consulting
Individual campaign strategies tailored to your objectives and target groups. -
Campaign setup & management
We handle every step of your social media advertising, from defining your target audience to managing your budget. -
Content Setup
We make your content visually appealing and convey your advertising message in a way that is specific to the platform and tailored to your target audience. -
Monitoring & Optimisation
With ongoing analyses, A/B testing and continuous performance optimisation, we ensure that your adverts have maximum impact. -
Reporting & Insights
Transparent evaluations with all relevant KPIs – understandable and actionable.
Do you want to target your audience with social media advertising?
Then get started now with professional social ads on the most important platforms and get people talking about your brand.
Tips for successful social media advertising
To ensure that your social ads are not only seen but also clicked on, you need more than just a nice picture. Successful campaigns are based on a clear strategy, appealing content and continuous optimisation.
With these tips, you can get the most out of your advertising budget.
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Define your target audience
The better you know your target audience on the various platforms, the more effectively your adverts will perform. -
Create platform-appropriate content
Adapt your content to the respective platform and target group – note: TikTok is not the same as LinkedIn. -
Use meaningful calls to action
Clear calls to action with clearly defined conversions increase interaction with your adverts. -
Test and optimise your social ads
Use A/B testing, forms or different ad variations to find out what really works on the various platforms. -
Analyse your performance
Regularly evaluate the results of your campaigns and use the data you gather to optimise future adverts in a targeted manner.
FAQs
Still haven’t found the answer to your question? Contact us for a no-obligation consultation.
How much does social media advertising cost on platforms such as Meta, TikTok or LinkedIn?
Costs vary depending on the platform, target group, ad format and competition. However, even with small budgets, initial positive results can be achieved – in any case, a targeted strategy and ongoing optimisation are important.
How do I measure the success of my social ad campaigns?
The success of your adverts is measured using key KPIs such as click-through rate (CTR), conversion rate, reach, engagement and return on ad spend (ROAS). Tools such as Meta Ads Manager and LinkedIn Campaign Manager provide you with detailed evaluations. If you book your campaign through advantago, we will provide you with insightful reports.
Which platform is right for my social media advertising?
That depends on your target audience, of course. While Meta – i.e. Instagram and Facebook – is suitable for broad target groups and visual storytelling, TikTok is ideal for creative, young target groups. LinkedIn, on the other hand, offers the ideal conditions for B2B campaigns and addressing specialist target groups.
Unlock your potential with our smart solutions:
Put your business in the spotlight – locally and online.
