Scout: The AI-powered Benchmark Monitor for local visibility in Google and AI search systems
With Scout, you can analyse how visible your brand really is in Google and in AI search systems such as ChatGPT, Gemini, Perplexity and Claude. Down to individual locations, in a direct comparison with competitors, and with concrete recommended actions that you can implement straight away in our central tool.
- Measure and optimise visibility in Google and AI systems
- Compare local competitors right down to location and street level
- Available as a stand-alone solution or as an add-on to our existing products (recommended)
From flying blind to data-driven control
- No transparency over your own brand's visibility in AI systems
- No transparency over local visibility compared to competitors
- Unclear which factors influence visibility in Google and AI systems
- Top-down control instead of local ownership
 Without Scout |  With Scout | No transparency over your own brand’s visibility in AI systems | Weekly visibility data from Google and AI systems |
|---|---|
No transparency over local visibility compared to competitors | Hyperlocal benchmarking against local competitors in the immediate vicinity of each location |
Unclear which factors influence visibility in Google and AI systems | Prioritised recommended actions with clear to-dos |
Top-down control instead of local ownership | Weekly data updates empower every location to act independently |
Would you like to see Scout in action for yourself?
In a free live demo, we’ll walk you through Scout’s features — including competitor comparison, visibility data, hyperlocal analysis and concrete recommended actions.
Discover the AI-powered Benchmark Monitor
Michael explains why you really should be using Scout
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More InformationHow visible is your brand in AI search systems?
- Does my brand appear in AI answers, and how visible is it there?
- How is my brand talked about — positively, neutrally or not at all?
- Why do AI systems recommend my competitors more often in certain locations?
- Which factors influence my visibility in AI systems?
How to finally make the AI black box measurable
- Weekly updated data from Google Search and AI systems
- Hyperlocal benchmarking down to location and district level
- Prioritised recommended actions for direct optimisation in the location manager
- Monthly reports with visibility and optimisation scores
This way, as a head office, you can empower your locations to take action locally rather than directing everything centrally.
What Scout offers you
Five areas of analysis. One platform. Full control.
Visibility in Google and AI at a glance
Top keywords in direct competitor comparison
Which primary categories are performing particularly well, and where are you losing visibility? Scout analyses the performance of your most important keywords and compares your presence directly with local competitors from Google. So you’ll see not only where you stand, but also who is more visible locally.
Hyperlocal map view with traffic-light system
The interactive map view shows you at a glance in which regions your brand is performing strongly and where action is needed. This lets you identify local patterns and weak spots that often stay hidden in overarching reports. Optimisation no longer becomes a scattergun approach, but a targeted investment.
Prioritised actions instead of a data graveyard
Scout doesn’t just give you data, it gives you concrete recommended actions with direct relevance for your local visibility. Recommendations are prioritised by expected impact, so you know exactly where optimisations can deliver the greatest effect.
Location performance with benchmark delta
With Scout, every single location is compared against its local benchmark, so it’s clear where your branch network is ahead and where it’s lagging behind. This produces a meaningful picture of actual performance. Strengths can be played to deliberately, while weaknesses can be clearly identified and specifically addressed.
Are you a reselling partner and want to offer Scout under your own brand?
Expand your portfolio by integrating a powerful AI analysis tool into your white-label solution.
This is how your brand becomes visible in AI search systems
5 tips for the new world of AI search
-
Provide structured data
AI systems need clear, machine-readable information. Use structured data formats like schema.org to provide business information such as address, opening hours or services in an unambiguous way. -
Keep data consistent everywhere
Inconsistent information across Google, directories or other platforms not only makes it harder for users to find their way around, but also makes it harder for AI systems to process your data. So make sure your information is maintained correctly, completely and consistently everywhere. -
Actively manage reviews
Reviews are an important trust signal for AI systems. Respond to feedback promptly, encourage positive reviews, and show publicly that you take your customers' opinions on board. -
Strengthen your local presence
AI systems pay particular attention to regional context and local relevance. So maintain your local location pages, add regional information, and ensure a strong presence in relevant directories and platforms. -
Strengthen trustworthy sources
AI systems draw on a wide range of sources to generate answers. The more consistently and credibly your brand is present on websites, platforms and directories, the more likely it is to be considered and recommended in AI answers.
FAQ
Still haven’t found the answer to your question? Contact us for a no-obligation consultation.
What exactly is Scout, and how does it differ from classic SEO tools?
Scout analyses your online visibility not only in classic search engines such as Google, but also in AI-based search systems such as ChatGPT, Gemini, Perplexity and Claude. The focus is on local visibility, competitor comparisons and data-based recommended actions to optimise your presence in Google and AI systems.
Can I also analyse individual locations with Scout?
Yes, you can look at performance at a hyperlocal level. For example by city, region or postcode area. This lets you see precisely which locations are performing particularly well and where there’s a clear need for optimisation.
How does Scout help me improve my visibility in AI systems?
Scout shows you how visible your brand is in AI systems and which factors influence your presence. Based on this data, you receive concrete recommendations for optimising your location and brand data, so that your brand is considered more often in AI answers.
How does visibility in AI search systems differ from classic Google rankings?
Google and AI search systems both draw on signals such as relevance, reviews, business data and website content. However, Google usually shows users a wide range of search results, sorted by classic ranking factors such as keywords, backlinks and website authority.
AI systems such as ChatGPT or Perplexity also assess how consistently, how structurally and how trustworthily information about a brand is available across the web. Instead of many results, they often deliver only a few direct recommendations or specific answers. This makes it increasingly important that your brand is not only visible on Google, but also recognised by AI systems as a relevant and trustworthy source.
Which competitors does Scout analyse?
Scout analyses local competitors that are particularly visible in Google Maps and AI systems around your locations. This lets you see which brands are more strongly perceived locally and where there are concrete opportunities for boosting your own visibility.
Who is Scout aimed at?
Scout is aimed at multi-location businesses. For example in retail, healthcare, financial services or hospitality. In short: every brand that needs to be locally visible in order to win customers and grow its market presence sustainably.
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